FEMMZE is more than just a period underwear brand. Beck describes the company as part of a “lifestyle movement” inspired by her own struggles with heavy, post-pregnancy flow cycles that interrupted her ability to do day-to-day tasks. It arrives at a time when “period wellness” – an approach that teaches women to honour their body’s needs – is taking over after decades of shame and aforementioned cringe-worthy marketing. In a nutshell, this philosophy is about learning to love our menstrual cycles.  

“The older I have got, the more in tune with it I have become,” Beck says of her personal period journey. “I am more mindful of my energy levels hormonally, and I listen to that when it comes to the way I exercise and even work. I try to slow down the few days before my period and on the first couple of days of my cycle.” 

Sleeping in, restorative yoga and simply taking it easy are a few of the ways Beck shows herself extra love during her moon cycle. She shares wellness tips, meditations and yin yoga practices through the FEMMZE newsletter. Called Nurturing You, this free series is one way the brand gives back to the community, something that is core for Beck. She has big plans for the future of FEMMZE and is currently researching perimenopause with an interest in how the brand could support women through this life stage.  

Whether it’s learning how to look after yourself, unlearn shame, enjoy your time of the month, or simply put together a cool outfit, FEMMZE is spreading the positive period energy the world (and our undie drawer) needs. After a lifetime of saggy underwear and poorly concealed tampons shoved in front pockets, we are excited to finally have the chance to proudly put our periods on display. It’s a long-overdue change Beck is happy to be part of.