Feminine hygiene is rarely, if ever, associated with luxury. Femmze is here to change that. Founded by Sydney’s Beck Quade, the brand creates absorbent period underwear from environmentally friendly fabrics in flattering, form-fitting silhouettes. Aiming to reduce the reliance on single-use sanitary items, Femmze’s leak-proof underwear is reusable and rewashable. Available in a range of styles (high-waisted, boyleg and g-string), the range has been made from fairtrade cotton, which is then dyed with certified low impact dyes. An absorbent layer, created from a Merino wool blend, ensures any moisture is absorbed quickly for all-day freshness. A female-first company, Femmze is providing a sustainable and stylish solution to conventional period products.