From The Outside In: Sami Miró's Satisfying Success Story

There was a time when Sami Miró was an outsider. Although, the impact designer doesn’t initially present that way. Swooning over her designs, scrolling her socials, spotting her in paparazzi shots, hell, chatting to her for this article, she is the picture of cool girl ease. Since founding her eco-conscious label SMV in 2016, Sami has collected fans and followers from across the fashion landscape. Heritage tastemakers Vogue, Council of Fashion Designers of America, Harper’s Bazaar and Elle have fallen for her sense of style – one that can only be pulled off if it’s innate. She’s shown at Paris Fashion Week and has collaborated with the likes of Nike and Levis. Olivia Rodrigo, Selena Gomez, Halsey, Christina Aguilera, Kaia Gerber, Dua Lipa and the Jenner and Hadid siblings number among her army of "it girl" fans. That wide audience are all drawn to Sami’s uncanny skill for playing with dichotomies. SMV’s deconstructed garments feel tech and futuristic, but still manage to flatter multiple body shapes. Riffs on vintage menswear slashed with mesh and body con elements are sexy and wearable; instant classics like nothing you've seen before. Informed by the current obsession with the 2000s, her work is forward gazing and expertly referencial. She (seemingly) effortlessly introduces elements that shouldn’t gel and makes them feel perfectly aligned. Which brings us back to that outsider status.

There was a time when Sami Miró was an outsider. Although, the impact designer doesn’t initially present that way. Swooning over her designs, scrolling her socials, spotting her in paparazzi shots, hell, chatting to her for this article, she is the picture of cool girl ease. Since founding her eco-conscious label SMV in 2016, Sami has collected fans and followers from across the fashion landscape. Heritage tastemakers Vogue, Council of Fashion Designers of America, Harper’s Bazaar and Elle have fallen for her sense of style – one that can only be pulled off if it’s innate. She’s shown at Paris Fashion Week and has collaborated with the likes of Nike and Levis. Olivia Rodrigo, Selena Gomez, Halsey, Christina Aguilera, Kaia Gerber, Dua Lipa and the Jenner and Hadid siblings number among her army of "it girl" fans. That wide audience are all drawn to Sami’s uncanny skill for playing with dichotomies. SMV’s deconstructed garments feel tech and futuristic, but still manage to flatter multiple body shapes. Riffs on vintage menswear slashed with mesh and body con elements are sexy and wearable; instant classics like nothing you've seen before. Informed by the current obsession with the 2000s, her work is forward gazing and expertly referencial. She (seemingly) effortlessly introduces elements that shouldn’t gel and makes them feel perfectly aligned. Which brings us back to that outsider status.