With a youthful and feminine spirit, Fredric’s pieces are helping to change the face of ethical fashion. Founder Anna Friedrich, who has worked as a designer in the Australian fashion industry for over a decade, is passionate about fostering a slow approach to fashion; one that favours timelessness over trend, and wearability over obsessing with the new. This attitude is reflected in Fredric: dynamic and playful garments released in small-scale runs to minimise waste and excess stock.

climate credentials

• impact reduction
• Recycled materials
• Certification