That’s because Neada is the founder of Australian-born, LA-based, skincare label LESSE: one of our favourite natural and organic brands and a source of inspiration for would-be skin minimalists everywhere. It’s also because she has a once-complicated, now incredible, complexion. A combination that makes her advice easy to take. (We’ll come back to the ice cube later, we promise.)

“I had aggressive and chronic cystic acne for years along with extreme sensitivity,” Neada explains. “LESSE was created in pursuit of the solutions I needed for my own skin – and they are truly the only products that have worked and finally brought my skin into balance.” 

Neada has probably tried more products than most in her quest for good skin. Before founding LESSE, she worked on an editorial team in New York. One of the perks of the job was access to the world’s leading skin experts and the opportunity to try just about every product on the market. But nothing worked for her reactive skin – so she set out to develop something that would. 

“The more I explored the industry and ideas around skincare as an editor covering these topics, the more I recognised a clear need for safe, organic, sustainable and inclusive skincare that actually worked. Products that were simple but uncompromising, that would make the transition to natural beauty seamless for anyone.”