MARRAKSHI LIFE is a contemporary label and vertically integrated atelier in Marrakech, working exclusively with textiles handwoven by its in-house artisans. Low-impact and zero-waste, every stage of production is made with care.

Founded in 2013 by Randall Bachner and Nicholas Minucciani, the brand honours Morocco’s handweaving traditions and the artisans who keep them alive. Its design philosophy reconciles two seemingly opposing worlds: the functional restraint of Western minimalism and the vibrant colours, textures and artisanal heritage of North Africa. The result is a distinct visual language that reimagines luxury through the lens of Moroccan craftsmanship. At its heart is the atelier: a collaborative space built around creativity, community and good working conditions, where generations of expertise meet progressive design.