Cleansers are essential for washing away dirt, impurities and oil build-up. A gentle cream cleanser is a great place to start for a deep clean that won’t strip away the skin’s natural oils. Our pick for beginners is Melyon’s Milk Cleanser, a product specially formulated to soothe redness and irritation with natural actives that leave the skin refreshed and healthy.  

For more congested skin types, LESSE’s two-in-one exfoliating cleanser is an excellent option. It contains ultra-fine apricot shell granules that lightly exfoliate to clear pores while charcoal and aloe vera detoxify and hydrate the skin.  

With skin that tends to sit on the oily side of normal, most men will respond best to a moisturiser that’s ultra-hydrating without being too heavy. Look for words like absorbent and lightweight in product descriptions. For the man who starts every day with a green smoothie, try the Green Genes Regeneration Cream by Gracious Minds – a superfood blend for the skin. The cream moisturiser is formulated with green tea, alfalfa and lemon peel extracts that boost cell regeneration and skin brightness.  

If sensitivity is a concern, try Aotea’s Mānuka Honey Day Cream. The moisture-boosting balm does wonders to calm irritation with its natural anti-inflammatory properties, making it the perfect product to apply after a morning shave.  

The last and most important step in any skincare routine is applying SPF, especially for anyone who works outdoors. Extended sun exposure wreaks havoc on the skin causing hyperpigmentation, fine lines and wrinkles and a range of other health issues. Keep protected with Sun Juju’s Hydrating Reef Safe SPF50, a high performing sunscreen made from plants. It comes in a compact container that’s ideal for the guy on the go. Another chemical-free option is Mother’s Organic Mineral Sunscreen, a lightweight cream that shields skin from UVA and UVB rays. 

If he’s mastered the basics and now wants to know exactly how you maintain that dewy glow, it’s time to introduce your test subject to the wonderful world of face oils and serums. Let’s quickly recap the differences. Serums are lightweight products packed with actives that help maintain overall skin health and appearance. They should be used after cleansing and toning but before moisturising. Face oils provide added moisture and help lock in hydration and are applied after moisturising.  

Made from purifying botanicals, LESSE’s Ritual Serum clarifies the complexion while strengthening the skin barrier. The Detox Serum by Melyon also provides visible results including improved skin tone and texture.  

Drier skin types will love the nourishing Marula Face Oil by Foile (the product behind model Jai Stevens’s dewy complexion). The antioxidant-rich formula protects the skin against UV damage and pollution exposure.