It’s all about wearing how we feel. Dark and neutreal shades are being swapped for effervescent pieces as trend forecasters and brands alike adopt an optimistic approach to getting dressed. The psychology is simple, yet founded: certain hues are associated with certain emotions.

Lilacs and periwinkle blues speak to serene style lovers, depicting feelings of sophistication, creativity and calm. Canary yellow displays cheer and happiness, hot pink reflects high energy and optimism and poppy orange, easily one of the most popular colours of last year, mirrors enthusiasm and excitement.

Even the Pantone Color Institute weighed in on the need for brighter looks this year, making 2023’s colour Viva Magenta – an aptly bold and vibrant shade “whose exuberance promotes a joyous and optimistic celebration”.

Though different colours might evoke different feelings for each individual, it’s apparent that the brighter shades we’re seeing springing up in collections and dominating runways have universal mood-elevating qualities.

If dopamine dressing is the sartorial serotonin boost you’ve been waiting for, then please, allow us. We’re delivering six looks to help brighten your wardrobe and keep you optimistically on trend for the year ahead (and every year after that).