Created in response to fast fashion’s waste and wantonness, Par Moi is a Melbourne label flipping the script on fleeting trends and excess stock. The brand doesn’t abide by seasonal collections, instead releasing pieces that are only made-to-order. This encourages more considered buying behaviours, and also adds value to the final product. A preference for deadstock materials and surplus fabric reduces a reliance on virgin resources. All of the garments are designed and made in Melbourne by founder Ashiya Amundsen and friends. With a feminine, Scandi-cool aesthetic, Par Moi proves that sustainable fashion can be playful and worthy of sparking joy.