Founded in 2005, Oway is an Italian brand pioneering all-organic professional haircare products. The ingredients are grown on the company’s family-run biodynamic farm in Bologna; plant-based extracts and essential oils are harvested and distilled on-site. This zero-mile approach ensures that Oway greatly reduces their carbon emissions (by not having to transport any raw materials) while also providing total visibility over their supply chain. A carbon-neutral company, factories are powered by 100% renewable energy and any other emissions are calculated and offset. Taking a plastic-free approach to packaging, recyclable materials like glass and aluminium are used. Along with their range of salon-level at-home haircare products, Oway has extended their offering with a selection of skincare and lifestyle products. Creating products that are better for the health of both your hair and the environment, Oway’s high-performance range goes hard on results.