“I love everything,” Georgie confesses with a laugh when we ask her to name the best feature of her Primrose Hill apartment. The founder and CEO of fashion rental platform Rotaro chose the leafy North London neighbourhood for its proximity to public parks, which she frequents with her dog Cabbage. 

Known for its rows of grand terraces painted in pastel tones of lemon, pink and mint, the suburb is hemmed in by The Regent’s Park and Primrose Hill – sprawling green spaces with great vantage points for taking in the London skyline while Cabbage explores all the smells.  

“It’s really important for me that I'm near a lot of greenery,” Georgie explains. Born and raised in Durban, a beachfront city on the east coast of South Africa, she spent much of her childhood enjoying the great outdoors. She describes it as a “very chilled” place to grow up; boardshorts were considered appropriate office attire, everyone wore flip-flops and she spent her days “at the beach, on the mountains [and] playing in the mud”. 

London is Georgie’s home now, but “home home” will always be South Africa. “It’s not necessarily one place in South Africa, I suppose it’s more of the spirit of South Africa and the positivity, optimism and warmth of people, and of the place,” she says. “That is a spirit that I carry within me, it’s sort of home within me.” 

This energy infuses her space. Fun, vibrant and inviting, Georgie’s home is filled with pieces that deliver an instant dopamine hit. Like the wavy-edged mirror by Swedish designer Gustav Westman that leans against the living room wall, the playful 70s coffee table or the giant colour-blocked canvases that she painted herself.