“Plastic landfill is a problem that keeps us up at night, and one that can feel too big to solve,” Emily Perrett, co-founder of Flavedo & Albedo, tells RIISE. She saw people begin to cast a critical eye over takeaway coffee cups, plastic bags, straws and to an extent fast-fashion, but couldn’t understand why they seemed completely relaxed about having makeup bags full of unrecyclable plastic.

Together with her colleagues Aleks Allen and Toby Norris, Perrett launched Flavedo & Albedo to start addressing the problem of plastic in the cosmetics industry, releasing brightly coloured, fun, high performance and indeed plastic-free makeup.

“We wanted to make sure we were getting really high-performance formulations into sustainable packaging,” Perrett says. Flavedo & Albedo decided aluminium was the winning material for the majority of their packaging as “90 per cent of aluminium in Australia is recycled and the process is light on emissions”. Alongside aluminium they use Forest Stewardship Council-certified paper stock and glass and cork where the formulations require a variety of packaging solutions.