Sophic is an Australian brand aiming to change the way we think about haircare. Eliminating the harsh and stripping ingredients commonly found in haircare products, Sophic instead celebrates bioactive native botanicals including kakadu plum, quandong and desert lime. The vegan and cruelty-free formulations are made with a minimum of 95% naturally-derived ingredients, all of which have been sourced from local suppliers within a 50km radius of where Sophic’s manufacturing takes place in Queensland. The use of recyclable and reusable packaging, such as glass bottles and aluminium tins, reduces waste. Created as an ode to Australia, Sophic protects and nourishes tresses without compromising hair health.