The online fashion marketplace is home to a community of nearly 30 million fashion-lovers, stylists, designers, artists, collectors and vintage sellers. You might’ve browsed the vast offering of this virtual flea market or even bought from Depop already, but do you know what it takes to start your own shop?
Making your mark on a platform with millions of users can be daunting, which is why we reached out to three savvy sellers and asked them to share their tips for curating a standout shop and keeping up with the latest trends. Here’s what they had to say.
Based in Sydney, Australia, Monika Bogacki is a seasoned thrifter, trawling secondhand stores to find rare pieces for the last two decades. A lover of fashion and style from the 80s and 90s, her Depop shop is a celebration of past and present eras, with pieces styled to fit today’s trends and the rise of enthusiastic pre-loved shoppers.
Look at what’s trending at the moment (I get inspiration from Pinterest and Instagram) and search for similar pieces in your local op shop. Or even better, rummage through op shops in different neighbourhoods to stock your shop with unique finds.
I also recommend checking the men’s section for unisex and androgynous pieces. The plus-sized section has some gems and of course, the women’s coat section is another favourite. I look for vintage labels and anything made in Australia, the USA, Canada, Europe, Mexico, Hong Kong and Taiwan. It’s good to have a variety of items to bring traffic to your shop. Don’t overlook having well-lit photos with good, honest descriptions either.
Vintage! Cardigans, blazers, anything houndstooth, slouchy wide-leg pants, high waisted pleated pants, leather (coats, pants, vests), trench coats, tops with statement shoulders and/or collars, white button up shirts worn under oversized sweater vests, lingerie as outerwear (slip skirts, camisoles, slip dresses), and basically anything from the 70s, 80s, 90s and early 00s.
Vintage has become a trend that I’m very excited about (because my closet is full of it!) and I love seeing everyone wearing these little one-of-a-kind pieces of history. Giving clothing a second chance and ditching the fast fashion industry is a shared goal, and thanks to platforms like Depop, we can all be part of it and find amazing pieces from around the world.
Sarah Agostinis started her Depop shop out of personal frustration. While working in fashion, she became increasingly disheartened by the environmental destruction caused by the industry, and though she wanted to start her own label, she didn’t want to add to the problem. Her solution? Starting her own Depop shop, Coy Collective, to normalise and modernise secondhand shopping, and eventually design original pieces made from 100 per cent recycled materials.
My biggest recommendation is to not buy items to list without being confident in your choice. If you wouldn’t wear it, it’s not going to sell. When you are running your own shop, your style and preferences are going to attract like-minded individuals. They are the ones who will buy your clothes and grow a loyal following. Go with your gut, don’t overthink too much, and put your style and fashion tastes on display.
I’ve been loving the rise of the tonal trend and seeing how people are exploring this through different styles and silhouettes. I am also seeing an influx of the colour blue. It’s been popping up on social media platforms and slowly integrating into popular brand ranges, so I think we’ll be seeing a lot more blue this season!
I’m most excited about the room for individuality and out-of-the-box thinking when engaging with fashion and trends. We are already seeing so many creative solutions to combat sustainability issues, including vegan leather from apple skins, cactus leather, and recycled and plant-based fibres. I’m also pleased to see circular options becoming more widely accessible for consumers as well as designers in the manufacturing process too.
Anastasía’s shop name was inspired by her Greek heritage; “mono mia” meaning “only one”. This has become something of a mantra for the curation of her Depop shop: every secondhand piece listed has been personally restyled, repaired and tailored. Though her store has been successfully running for a year now, Anastasía has slowed down selling to focus on her own designs – which will be shared on the platform when finished.
I believe each garment is unique and has something beautiful to offer and I work hard to reflect that through the curation of my shop. Putting time and effort into styling each piece will give you an edge and help your shop stand out. It’s also a great way to show customers new ways to style and dress that they might not have seen or thought of. My other top tip is to share and list anything – whether that’s an item of clothing or a certain style – that you feel genuinely drawn to. It builds trust with your followers and authenticity.
The most prominent trend for me currently is the reiteration of ballet-style garments.
I’m really heartened by the sheer number of people choosing to consume fashion more consciously. It’s beautiful to watch our generation carefully develop and refine its purchasing habits and consumer tastes, and I love that Depop is becoming such an integral part of that movement.