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Join us at PayPal Melbourne Fashion Week to discuss the joys (and challenges) of building a values-led brand

Photography By Michael Comninus for RIISE
Published 01.03.22

Have you noticed how, in recent years, every other brand and company wants to pull you aside to talk about its values and ethics?

Whether companies are selling glass-bottled mascara or petroleum, they can’t stop assuring everyone who will listen that they “get it”, they’re “doing the work” and they’re “living by their values”.  

 But what do all these pretty words mean in action? Sure, your marketing material may sound encouraging, but how can those ideas be meaningfully translated into company culture and real-world actions?  

This year, RIISE CEO Sara Bell and deputy CEO Elizabeth Roberts will chair an intimate discussion at the PayPal Melbourne Fashion Festival, exploring the power that lies in building a truly values-led company, as well as being honest and upfront about the realities of holding yourself ongoingly accountable across all lines of business.  

Whether you’re running a business yourself, dreaming of being your own boss or just interested in what this wave of fresh corporate morality really means, we’re sure it will be an eye-opening chat.   

Come along, say hi to the RIISE team and join the discussion.   

Venue: The Festival Pavilion, Fed Square 
Date: Tues 8 March 
Event Time: 5pm – 5.45pm  

For more great events to add to your calendar, check out our guide to what to see at this year’s PayPal Melbourne Fashion Festival. 

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