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The Matilda Djerf Effect: How To Emulate Everyone's Favourite Scandi Girl

23/11/22

Author: Lucy Jones

DOCUMENTED BY: Anne Peeters

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Style. That elusive quality that some people just ooze without even trying.

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Documented By: Anne Peeters

Style. That elusive quality that some people just ooze without even trying.

It’s Mary-Kate Olsen with her battered Birkin (an accessory that deserves its own think piece). Princess Di in bike shorts and an oversized sweater. Zendaya fluidly switching between androgynous cool and Hollywood glam (still thinking about this Loewe moment).  

While the internet loves to idolise these women for their excellent dress sense, the idea of cultivating our own personal style tends to get thrown by the wayside. Instead, our attention is split between a never-ending stream of microtrends – clean girl, coastal grandmother, Barbiecore, ballerina sleaze – each one more chaotic than the last.  

Rather than trying so hard to keep up with the latest Bella Hadid-endorsed look, maybe we all just need to chill out and go back to basics. That's the lesson Scandinavian style girls are here to teach us via statement coats, dad sneakers and perfectly slicked back hair.  

The trend-averse aesthetic, colloquially known as “Scandi girl”, covers a wide array of fashion influencers and TikTok girlies who are championing a casually curated approach to dressing. The face of this movement is Matilda Djerf – a bouncy-haired Swedish influencer known for her relatability and sleek personal style.  

Her wardrobe is a play of contrasts – slouchy masculine silhouettes are paired with feminine lace and floral prints – and the classics are on heavy rotation. When asked what outfit she’d wear for the rest of her life if she had to pick just one, Matilda chose comfortable jeans, a blazer and a tee. In the same interview, she emphasised that comfort is the most important factor for her when it comes to clothes.   

“I’m only 25 but when I was younger, I would try all these different trends that looking back weren’t really reflective of me and I never really felt comfortable in it,” she said.

Being true to what you like and being comfortable above all else is important.

– Matilda Djerf

Matilda’s style icon is her mother who always dressed in her own way, ignoring the fashion conventions that most people abide by. It’s an old-school approach to style and one that feels extremely refreshing in today’s milieu. Perhaps that’s why we’ve been so drawn in by the cool simplicity of Scandi girls. Rather than convincing us to buy into confusing trends, they remind us that great style is all about figuring out what you like and wearing it often. 

If you’re ready to release your inner Scandi girl, here are our tips for nailing the look: 

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Suitor Chain Bracelet & Anklet Gold Vermeil

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Documented By: Anne Peeters

If you’re ready to release your inner Scandi girl, here are our tips for nailing the look: 

Pump up the volume 

Weather it’s a two-piece suit or an oversized shirt, large proportions will help you achieve that effortlessly chic Scandi style.  

Blend masculine and feminine 

Think sheer bras peeking out from blazers and boyfriend tees worn with loose-fitting blue jeans.  

Know your staples  

You can get infinite wear out of a good white button down or tank top. Once you’ve locked down all the essentials – jeans, black pants, a blazer and a good pair of sneakers – mix-and-match to keep things interesting.  

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Documented By: Anne Peeters

Remember, comfort is key 

If you don’t feel good in it, you won’t wear it. Pick clothes that allow you to move with ease and provide an instant confidence boost.  

Neutrals are nice, but don’t be afraid to play with colour 

We’re not about to tell you your whole wardrobe needs to be monochrome. While Scandi style does favour neutrals, it’s all about leaning into the shades that you like to wear.   

Let your accessories do the talking  

Take a simple look to the next level with a carefully selected purse and sunglasses.   

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Documented By: Anne Peeters

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