Driven by the need to be Marissa Cooper from The O.C., I spent many years layering shiny powder over my fake tan. The effect was not chic, and I won’t rest until all photographic evidence of me between the ages of 13 and 16 is removed from the internet.
But like every other noughties trend we lowkey regret, the bronzed look is back. Tan, healthy people are filling our feeds (thanks in no small part to TikTok’s latest beauty sensation Alix Earle), with experts predicting the bronzed glow will be one of 2023’s biggest beauty looks. This time around though, artificial orange shades have been replaced with a more subtle and glowy sun-kissed aesthetic.
Ms Earle is the undisputed master of this natural glam look. The American college student and content creator is known for her flawless complexion and chill get ready with me tutorials, a combo that has attracted millions of followers (4 million on TikTok and 1.8 million on Instagram).
Naturally, Alix’s favourite products (which include bronzer drops and white eyeliner) are now sold out everywhere. But you can still get her bronzed glow with a simple arsenal of staples (and they don’t have to come with all the single-use packaging either). From a dewy base to a bright eye, these are our planet-friendly picks for your 2023 glow up. They’ll take you from Seth Cohen to Marissa Cooper in no time.
If you’re not using a serum as a makeup primer, you’re not doing dewy beauty right. Get the laminated skin look with a moisture-rich formula that contains hyaluronic acid, like Melyon’s Detox Serum. This ingredient is lauded for its ability to smooth, hydrate and plump the skin, making it a perfect base for a sun-kissed beauty look.
Take a leaf out of Alix’s book by adding a drop of bronzer to your serum for a subtle all-over glow. Mother SPF’s Pearl Bronzer glides onto the skin leaving you with a warm, radiant finish (no orange lines here).Add it to your daily routine for that straight-from-the-beach flush all year round.
Create a sun-kissed glow with cream blush dabbed high on the cheekbones and anywhere else those rays naturally hit (nose, temples). We obsessed with the silky texture of Flavedo & Albedo’s Dew Tint, a product that creates the perfect flushed cheek. The hydrating formulation will also leave your skin moisturised and plump.
Line your waterline (the inside lip of your lower lid) with a white eyeliner to make your eyes appear brighter and bigger. Smudge-proof and smooth, Flavedo & Albedo’s Bright Stripe Eyeliner is our pick. Lightly apply mascara and finish with a curling wand to recreate Alix’s doe-eyed look.
Complete your dewy makeup look with a glossy, nude lip. With shea butter and natural oils, LESSE’s Soothing Lip Balm will give you the matte shine you’re after. It’s lightweight and long-lasting for all day wear.