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6 size-inclusive brands reminding us that you don’t have to sacrifice style for the planet

Photography By Natalija, We Are Kin, Mara Hoffman, Almost There
Published 06.09.21

Values-driven shoppers are on the rise. As are the brands committed to helping reduce our wardrobe’s climate impacts. But how do you join a fashion evolution when the wider industry has historically excluded you?

Size-inclusivity in the fashion industry is not a new problem. For decades we’ve been fighting an unrelenting size standard that doesn’t realistically reflect our general population – nor the 21st century style icons we look up to. Most mainstream fashion brands only stock sizes 6 to 14, yet the average global clothing size for women is between 14 and 18. Sustainable fashion labels haven’t been immune to this unwelcome trend. In fact, finding brands you love that represent your values and size can be a significant challenge.  

Thankfully, that’s changing, with many sustainable labels committed to creating thoughtful, enticing designs in a more inclusive size run. Here are some of our favourite planet – and body – friendly brands. While we acknowledge this list isn’t a total representation of all body types, these designers are actively working to align their love of fashion, customers and the planet. 



Sizes: 4–18 

This Sydney-based fashion label is ticking all the right boxes when it comes to size-inclusivity and the planet. They cater from size 4 to 18, and have introduced a made-to-order model to ensure each garment is specifically designed for the individual, guaranteeing a perfect fit with minimal waste. Each piece can be further customised, whether it’s changing the length of a dress or the thickness of the straps. Garments are then cut, sewn and delivered within two weeks, ensuring you get exactly what you want as soon as possible.

Mara Hoffman

Sizes: XXS–3X

This cult label has long been a staple of desirable wardrobes worldwide. But since 2015 they’ve upped their cred by committing to responsible materials, initiatives and manufacturing. In 2018 they made sure everyone was included in the new vision by increasing their size range to 3X. Not content to leave it there, the brand recently launched their Full Circle Marketplace: a dedicated space to buy and sell pre-loved Mara Hoffman garments to keep them out of landfill.  

Now, with over half a million Instagram followers, they are clearly reaping the rewards of their overhaul. Last month Beyonce was spotted stepping out in one of their most popular dresses (the Laura). A curve-hugging favourite made with extra-soft Tencel Modal and featuring bold colour blocking. Thanks, we’ll take 20.

The Hour London 

Sizes: 10–24

Want to build a capsule wardrobe but don’t know where to start? The Hour London is the perfect size-inclusive brand to begin your journey of investing in fewer, better garments with longer life cycles. London-based (not surprising) Nana Rasoeva rejects seasonal design. Rather, she views each garment as a companion to a larger, ever-evolving, timeless collection.  

The struggle to find luxury plus-size clothing inspired Rasoeva to leave her profession as a doctor and launch a second career as a fashion designer. And, in a bid to deliver treasured pieces with fewer emissions, The Hour London have signed up with DHL’s GoGreen climate neutral service for all international shipments. 

We Are Kin 


Sizes: 6–26

Founded by designer Ngoni Chikwenengere in East London, We Are Kin is a slow-fashion label for the conscious minimalist. Noticing a gap in the market for contemporary tailored pieces for young women, Chikwenengere launched the brand in 2016 with the motto “it’s never your body that’s wrong, it’s the clothing.” 

We Are Kin’s listed sizes are 6 to 26, but to ensure every customer can find their dream outfit, Chikwenengere also offers custom-made sizing for no extra cost. Working with end-of-line fabrics, dead stock and recycled materials, all the pieces are made locally in a factory in Bow, London, where she has an ongoing relationship with the individuals making her dreamy garments.



Sizes: XS–4XL 

This Byron Bay–based label constructs each piece by hand, focusing on natural and organic fibres such as hemp, linen and organic cotton, alongside dead-stock fabrics. Drawing inspiration from her nomadic upbringing, designer and creator Osha aims to make each piece striking while ensuring it’s still comfortable to wear. Their sizes range from XS to 4XL and many of their garments are made on demand, so customisation is completely possible. Using vibrant colours and bold patterns, Bilboa hand-print onto the fabric with eco-friendly paints to minimise waste and water usage. 

Almost There 

Sizes: XS–5X 

Launched last year in Los Angeles, Almost There runs off a made-to-order model using dead stock and natural materials such as hemp and organic cotton, and each item is shipped in recyclable and biodegradable packaging. As well as reducing the brand’s impact internally, founder Celine Kabaker has partnered with One Tree Planted to plant one tree for every dress sold. 

Additional reporting by Katelin Rice
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